[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-term:brand-bidding::ru":3,"glossary-all::ru":25},{"slug":4,"category":5,"title":6,"body":7,"meta_desc":8,"related":9},"brand-bidding","affiliate","Ставки на брендовые запросы","Ставки на брендовые запросы — это покупка партнёром контекстной рекламы по фирменным запросам оператора: по названию казино или по названию плюс слово вроде бонус, вход или отзывы, — чтобы партнёрская ссылка оказалась выше собственного результата оператора.\n\nПочти любое партнёрское соглашение это запрещает, и причина арифметическая, а не принципиальная. Человек, который вводит название оператора в поиск, этого оператора уже выбрал. Он пришёл бы и так, бесплатно. Если партнёр перехватывает такой клик, оператор платит комиссию за игрока, которого уже получил, и вдобавок может торговаться на аукционе против собственного партнёра, поднимая цену своего же имени. Запрет обычно распространяется и на очевидные опечатки, и на бренд с общим уточнением, и на отображаемые адреса с названием бренда.\n\nУ правила есть край, о который расшибаются: широкое соответствие в рекламной системе покажет объявление по брендовому запросу, который партнёр никогда не покупал, — то есть нарушить пункт можно без всякого умысла. Именно поэтому аккуратные партнёры добавляют брендовые слова в минус-слова, а не просто не покупают их. Меньшинство программ разрешает такие ставки отдельным партнёрам по письменному согласованию, обычно с условиями к посадочной странице и тексту объявления.\n\nДля читателя практический смысл невелик, но реален: объявление, выглядящее как собственное объявление оператора, может принадлежать третьей стороне, и ведёт оно по партнёрской ссылке, а не на парадный вход.","Покупка контекстной рекламы по названию оператора. Почти каждый партнёрский договор это запрещает, и причина здесь арифметическая.",[10,13,16,19,22],{"slug":11,"title":12},"affiliate-manager","Партнёрский менеджер",{"slug":14,"title":15},"cpa-deal","CPA-сделка",{"slug":17,"title":18},"last-click-attribution","Атрибуция по последнему клику",{"slug":20,"title":21},"revenue-share","Revenue share",{"slug":23,"title":24},"tracking-link","Трекинговая ссылка (Tracking 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акки","2026-09-08T21:33:27+00:00",{"slug":32,"category":33,"title":34,"updated_at":35},"account-currency","general","Валюта счёта","2026-09-08T21:33:31+00:00",{"slug":37,"category":33,"title":38,"updated_at":35},"account-statement","Выписка по счёту",{"slug":40,"category":33,"title":41,"updated_at":35},"account-takeover","Угон аккаунта",{"slug":43,"category":44,"title":45,"updated_at":46},"account-verification","casino","Верификация аккаунта","2026-09-08T21:33:32+00:00",{"slug":48,"category":28,"title":49,"updated_at":50},"accumulator","Экспресс (аккумулятор)","2026-09-08T21:33:17+00:00",{"slug":52,"category":28,"title":53,"updated_at":50},"accumulator-insurance","Страховка экспресса",{"slug":55,"category":56,"title":57,"updated_at":50},"ach","payment","ACH (Automated Clearing House)",{"slug":59,"category":56,"title":60,"updated_at":61},"acquirer","Эквайер","2026-09-08T21:33:34+00:00",{"slug":63,"category":28,"title":64,"updated_at":50},"action","Экшен (Action) — ставка в игре",{"slug":66,"category":44,"title":67,"updated_at":68},"actual-rtp","Фактическая отдача","2026-09-08T21:33:33+00:00",{"slug":70,"category":71,"title":72,"updated_at":73},"adm-italy","regulation","АДМ (Италия)","2026-09-08T21:33:24+00:00",{"slug":75,"category":71,"title":76,"updated_at":46},"adr-body","Орган ADR",{"slug":78,"category":71,"title":79,"updated_at":73},"adr-gambling","ADR (альтернативное разрешение споров)",{"slug":81,"category":44,"title":82,"updated_at":83},"advantage-player","Игрок с преимуществом (advantage player)","2026-09-08T21:33:30+00:00",{"slug":85,"category":5,"title":86,"updated_at":50},"affiliate-cookie","Партнёрский куки (Affiliate Cookie)",{"slug":88,"category":5,"title":89,"updated_at":35},"affiliate-disclosure","Партнёрское раскрытие",{"slug":11,"category":5,"title":12,"updated_at":91},"2026-09-08T21:33:35+00:00",{"slug":93,"category":71,"title":94,"updated_at":91},"affiliate-marketing-liability","Ответственность за партнёрский маркетинг",{"slug":96,"category":5,"title":97,"updated_at":91},"affiliate-payment-threshold","Порог выплаты партнёру",{"slug":99,"category":71,"title":100,"updated_at":73},"affordability-check","Проверка платёжеспособности (Affordability Check)",{"slug":102,"category":28,"title":103,"updated_at":50},"against-the-spread","Ставка с учётом форы (Against the Spread, ATS)",{"slug":105,"category":71,"title":106,"updated_at":50},"agco","AGCO (Комиссия по алкоголю и азартным играм Онтарио)",{"slug":108,"category":71,"title":109,"updated_at":110},"age-verification","Проверка возраста","2026-09-08T21:33:29+00:00",{"slug":112,"category":71,"title":113,"updated_at":73},"alderney-gambling-license","Игорная лицензия Олдерни",{"slug":115,"category":116,"title":117,"updated_at":50},"all-in","poker","Олл-ин (All-In)",{"slug":119,"category":28,"title":120,"updated_at":30},"alternate-lines","Альтернативные линии",{"slug":122,"category":123,"title":124,"updated_at":50},"american-odds","odds","Американские коэффициенты",{"slug":126,"category":127,"title":128,"updated_at":35},"american-vs-european-roulette","live-casino","Американская и европейская рулетка",{"slug":130,"category":71,"title":131,"updated_at":50},"aml","AML (Противодействие отмыванию денег)",{"slug":133,"category":127,"title":134,"updated_at":135},"andar-bahar","Андар Бахар","2026-09-08T21:33:26+00:00",{"slug":137,"category":127,"title":138,"updated_at":46},"andar-bahar-side-bets","Побочные ставки в Andar Bahar",{"slug":140,"category":71,"title":141,"updated_at":73},"anj-france","ANJ (Франция)",{"slug":143,"category":71,"title":144,"updated_at":68},"anjouan-licence","Лицензия Анжуана",{"slug":146,"category":147,"title":148,"updated_at":149},"anonymous-casino","crypto","Анонимное казино","2026-09-08T21:33:25+00:00",{"slug":151,"category":116,"title":152,"updated_at":50},"ante","Анте (Ante)",{"slug":154,"category":155,"title":156,"updated_at":61},"ante-bet","slots","Анте-ставка",{"slug":158,"category":155,"title":159,"updated_at":110},"ante-bet-slots","Анте-ставка в слотах",{"slug":161,"category":28,"title":162,"updated_at":50},"ante-post","Анте-пост (Ante-Post) — ставки заблаговременно",{"slug":164,"category":28,"title":165,"updated_at":30},"anytime-goalscorer","Гол в любое время матча (Anytime Goalscorer)",{"slug":167,"category":56,"title":168,"updated_at":169},"apple-pay-casino","Казино с Apple Pay","2026-09-08T21:33:23+00:00",{"slug":171,"category":28,"title":172,"updated_at":50},"arbitrage","Арбитраж (вилка)",{"slug":174,"category":28,"title":175,"updated_at":50},"arbitrage-betting","Арбитраж \u002F Арбинг",{"slug":177,"category":28,"title":178,"updated_at":50},"asian-handicap","Азиатский гандикап (АГ)",{"slug":180,"category":28,"title":181,"updated_at":182},"asian-total","Азиатский тотал (голевая линия)","2026-09-08T21:33:28+00:00",{"slug":184,"category":56,"title":185,"updated_at":35},"astropay","AstroPay",{"slug":187,"category":44,"title":188,"updated_at":68},"auto-cashout","Автовывод",{"slug":190,"category":127,"title":191,"updated_at":182},"auto-roulette","Авторулетка",{"slug":193,"category":155,"title":194,"updated_at":50},"autoplay","Автоигра (Autoplay)",{"slug":196,"category":127,"title":197,"updated_at":50},"baccarat","Баккара",{"slug":199,"category":127,"title":200,"updated_at":61},"baccarat-commission","Комиссия в баккара",{"slug":202,"category":127,"title":203,"updated_at":46},"baccarat-roadmap","Дорожные карты в баккара",{"slug":205,"category":116,"title":206,"updated_at":50},"bad-beat","Бэд Бит (в покере)",{"slug":208,"category":116,"title":209,"updated_at":68},"bad-beat-jackpot","Джекпот бэд-бита",{"slug":211,"category":28,"title":212,"updated_at":50},"bad-beat-sports","Бэд Бит (в спортивных ставках)",{"slug":214,"category":44,"title":215,"updated_at":83},"bank-hand","Рука банкира (Bank Hand)",{"slug":217,"category":56,"title":218,"updated_at":73},"bank-transfer","Банковский перевод",{"slug":220,"category":28,"title":221,"updated_at":50},"banker-bet","Банкер (Banker)",{"slug":223,"category":44,"title":224,"updated_at":50},"bankroll","Банкролл",{"slug":226,"category":155,"title":227,"updated_at":110},"base-game","Базовая игра",{"slug":229,"category":155,"title":230,"updated_at":91},"base-game-only-slot","Слот без бонусного раунда",{"slug":232,"category":155,"title":233,"updated_at":61},"base-game-rtp","RTP основной игры",{"slug":235,"category":127,"title":236,"updated_at":50},"basic-strategy","Базовая стратегия в блэкджеке",{"slug":238,"category":28,"title":239,"updated_at":182},"best-odds-guaranteed","Гарантия лучшего коэффициента (BOG)",{"slug":241,"category":242,"title":243,"updated_at":68},"bet-and-get","bonus","Ставка и бонус",{"slug":245,"category":127,"title":246,"updated_at":135},"bet-behind","Bet Behind (ставка «за игрока»)",{"slug":248,"category":28,"title":249,"updated_at":30},"bet-builder","Bet Builder (Конструктор ставок)",{"slug":251,"category":242,"title":252,"updated_at":169},"bet-credits","Bet Credits (бонусные ставки)",{"slug":254,"category":28,"title":255,"updated_at":110},"bet-delay","Задержка приёма ставки",{"slug":257,"category":33,"title":258,"updated_at":83},"bet-history","История ставок",{"slug":260,"category":155,"title":261,"updated_at":61},"bet-level","Уровень ставки (Bet Level)",{"slug":263,"category":44,"title":264,"updated_at":50},"bet-max","Максимальная ставка (Bet Max)",{"slug":266,"category":33,"title":267,"updated_at":35},"bet-settlement","Расчёт ставки",{"slug":269,"category":28,"title":270,"updated_at":110},"betslip","Купон (бетслип)",{"slug":272,"category":28,"title":273,"updated_at":182},"betting-exchange","Биржа ставок (betting exchange)",{"slug":275,"category":28,"title":276,"updated_at":50},"betting-limit","Лимит ставок",{"slug":278,"category":28,"title":279,"updated_at":50},"betting-line","Линия (ставочная линия)",{"slug":281,"category":44,"title":282,"updated_at":182},"betting-system","Система ставок",{"slug":284,"category":127,"title":285,"updated_at":35},"betting-window","Окно приёма ставок",{"slug":287,"category":116,"title":288,"updated_at":50},"big-blind","Большой блайнд",{"slug":290,"category":242,"title":291,"updated_at":73},"birthday-bonus","Бонус на день рождения",{"slug":293,"category":147,"title":294,"updated_at":149},"bitcoin-casino","Bitcoin-казино",{"slug":296,"category":127,"title":297,"updated_at":50},"blackjack","Блэкджек",{"slug":299,"category":127,"title":300,"updated_at":50},"blackjack-even-money","Ивен мани (блэкджек)",{"slug":302,"category":56,"title":303,"updated_at":68},"blik","BLIK",{"slug":305,"category":127,"title":306,"updated_at":46},"blind-and-seen-play","Игра вслепую и в 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