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CPA Deal

Affiliate

What is CPA Deal?

A CPA deal pays an affiliate once, at your first deposit — after which what happens to you costs the referrer nothing.

ByCasino Desk·Casino & Slots Editor

Reviewed byKris Fawkes·Chief Editor

What it means in practice

A CPA (cost per acquisition) deal pays an affiliate a fixed sum for each player who signs up and meets a qualifying condition — usually a first deposit above a threshold, sometimes a minimum amount wagered. Figures range from $25 in high-volume markets to $600 for hard-to-reach ones. The incentive is different from revenue share, and it shows. CPA pays once, at the moment of deposit, so what happens to you afterwards costs the affiliate nothing. Sites monetised this way have no financial reason to care whether withdrawals get paid, and every reason to optimise the page for signups. Many deals are hybrid: a smaller CPA plus a smaller revenue share. When a review site publishes an affiliate disclosure, the useful detail is not that it earns commission — nearly all of them do — but whether it is paid once or for as long as you stay.

Why it matters

A definition like this one decides what an offer is actually worth. The same wording turns up in bonus terms, on payment pages and in game rules, and it is usually where a promotion’s real cost is hiding — so it is worth reading an operator’s own terms with this meaning in mind rather than the marketing above them.

You must be of legal gambling age where you live — 18 in most markets, 19 or 21 in others. Understanding a term does not make an outcome more likely: casino games are built to return less than they take over time. Set deposit and time limits before you play.

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