What is GGR?

Gross Gaming Revenue (GGR) is the total revenue an operator earns from players, calculated as total stakes minus total winnings paid out. It is the figure before operating costs, taxes and bonuses, and it is the primary yardstick for the size of a gambling market. Worked example: over a month, players stake $1,000,000 and are paid $920,000 in winnings, so GGR is $80,000. To reach Net Gaming Revenue (NGR), the operator then deducts items such as $15,000 in bonuses and $5,000 in payment-processing fees, leaving NGR of $60,000. A 30% RevShare affiliate is paid on that NGR, earning $18,000 — not on the larger GGR figure. GGR matters because it underpins both market reporting and affiliate accounting; almost every revenue-share deal is built on a derivative of it. The common mistake is assuming RevShare is paid on GGR when it is almost always paid on NGR, which is meaningfully smaller once bonuses, fees and sometimes gaming taxes are stripped out. Affiliates should also watch for negative carryover, where a player's net win against the operator rolls forward and offsets future commission. Knowing exactly which deductions apply is the difference between an expected and an actual payout. See also NGR, RevShare, the Hybrid Deal, FTD and the Hold.