What is Revenue Share?

Revenue share is an affiliate deal in which the site that referred you is paid a percentage of the casino's net gaming revenue from your play — commonly 25% to 50% — for as long as you keep playing. It is worth understanding because it shapes what you read. Under revenue share an affiliate earns when the casino wins, which creates a quiet incentive to send players to operators with weaker terms rather than better ones. It also rewards longevity, so an affiliate on revenue share has a reason to care whether you are treated well enough to stay — the opposite incentive to a one-off payment. Net gaming revenue is deposits minus winnings, bonuses, fees and chargebacks, which is why a month where players win can pay an affiliate nothing. Any site that publishes an affiliate disclosure should be able to tell you which model it is on.